Unlock all capabilities of your SFCC store with Salesforce Commerce Cloud (Demandware) consulting services by Onilab. For 10+ years, we've been assisting B2C and B2B eCommerce businesses worldwide in the audit, customization, design, optimization, integration, and migration tasks to secure steady growth.
Salesforce is an ever-evolving environment delivering more new functionalities by the year. It's cloud-based, it's SaaS, it's AI-powered. It's one of the few companies seamlessly uniting both eCommerce and CRM capabilities. That's why big eCommerce labels and serious B2B players often choose Salesforce Commerce Cloud.
But with great opportunities comes complexity. Do you need to develop a headless SFCC store? Are there any automation possibilities overlooked? How can you further enhance customer experience, performance, and personalization? Should you migrate to SFCC from Magento/Shopify/BigCommerce?
These are the cases a Salesforce Commerce Cloud consulting company like us helps to address. We cover all SFCC tasks, from advising to system audits to design and development.
Salesforce takes B2B shopping experiences as close to regular B2C commerce as possible. Just like in a normal online store, corporate customers can find comprehensive product info, check item availability and shipping terms, order and pay, track orders, manage accounts, etc. Firstly, a streamlined user flow improves the online shopping experience. Secondly, the info and product accessibility make clients turn to sales reps less often, allowing the latter to spend more time on lead generation and negotiating deals with the biggest partners.
It's a challenging task to code all the intricate logic facilitating B2B business processes like bulk orders, recurring purchases, complex pricing structures, and so forth. Salesforce handles this excellently and allows us to create what's missing. For instance, it offers extra features on the checkout page, like shipping groups for splitting an order into several batches and sending them to multiple locations on different dates.
An obvious argument in favor of Salesforce. Being a part of the whole Salesforce ecosystem, SFCC shares all the order data with the CRM without extra efforts to integrate the two systems. As a result, different teams (salespeople, account managers, service agents, and marketers) see all the commerce, CRM, service, and marketing data in one place. It's getting easier to extract insights, compile reports, and strengthen relationships with clients.
With higher customer visibility (as we've mentioned just above), many AI-driven solutions, and robust automation, B2B businesses can offer personalized experiences without being overly involved in crafting them. Based on purchase history, browsing patterns, and other available data, each user sees different custom catalogs, product recommendations, and even pricing options.
The B2B Salesforce Commerce Cloud platform takes care of the good user experience because people will only order online if it's indeed handy to do so. Even an out-of-the-box storefront is optimized for mobile devices; it has a decent B2B feature set (request a quote, configure custom products, etc.); the drag-and-drop theme editor allows one to easily add/move/remove blocks.
Salesforce takes B2B shopping experiences as close to regular B2C commerce as possible. Just like in a normal online store, corporate customers can find comprehensive product info, check item availability and shipping terms, order and pay, track orders, manage accounts, etc. Firstly, a streamlined user flow improves the online shopping experience. Secondly, the info and product accessibility make clients turn to sales reps less often, allowing the latter to spend more time on lead generation and negotiating deals with the biggest partners.
It's a challenging task to code all the intricate logic facilitating B2B business processes like bulk orders, recurring purchases, complex pricing structures, and so forth. Salesforce handles this excellently and allows us to create what's missing. For instance, it offers extra features on the checkout page, like shipping groups for splitting an order into several batches and sending them to multiple locations on different dates.
An obvious argument in favor of Salesforce. Being a part of the whole Salesforce ecosystem, SFCC shares all the order data with the CRM without extra efforts to integrate the two systems. As a result, different teams (salespeople, account managers, service agents, and marketers) see all the commerce, CRM, service, and marketing data in one place. It's getting easier to extract insights, compile reports, and strengthen relationships with clients.
With higher customer visibility (as we've mentioned just above), many AI-driven solutions, and robust automation, B2B businesses can offer personalized experiences without being overly involved in crafting them. Based on purchase history, browsing patterns, and other available data, each user sees different custom catalogs, product recommendations, and even pricing options.
The B2B Salesforce Commerce Cloud platform takes care of the good user experience because people will only order online if it's indeed handy to do so. Even an out-of-the-box storefront is optimized for mobile devices; it has a decent B2B feature set (request a quote, configure custom products, etc.); the drag-and-drop theme editor allows one to easily add/move/remove blocks.
Salesforce Commerce Cloud utilizes its proprietary Einstein AI to tailor shopping experiences to customers' purchasing behavior. SFCC stores are praised for their highly relevant product recommendations, smart predictive search, and advanced merchandising. Performant AI features are huge helpers in boosting conversions and other valuable metrics.
SFCC allows for both simple UI changes (fonts, blocks, and color scheme) and complex code-based customizations to level up store design and functionality if the ready-made solutions are insufficient. Besides, as a modern and flexible platform, Commerce Cloud provides an option to build a headless PWA for a mobile app-like user experience.
With the headless commerce architecture comes the possibility of developing several touchpoints (apps, websites, in-store smart mirrors, etc.). Then, the all-in-one Salesforce platform seamlessly integrates them into an ecosystem where real omnichannel UX is much more achievable. For shoppers, it's convenient to go from one channel to another and enjoy cohesive customer experiences. For brands, it's easy to gather 360-degree customer information and relationship history since there's no data loss and complex integration undertakings.
With a cloud-based platform like Salesforce Commerce Cloud, there's no such issue as overload. The system is designed to adapt to traffic peaks and allocate extra resources with ease when needed. So, there will be no acute performance issues even during the high season. When it comes to scaling, it's also incredibly simple since clients don't need to buy more hardware or search for better hosting; it's the Salesforce team that handles such requests.
Salesforce Commerce Cloud utilizes its proprietary Einstein AI to tailor shopping experiences to customers' purchasing behavior. SFCC stores are praised for their highly relevant product recommendations, smart predictive search, and advanced merchandising. Performant AI features are huge helpers in boosting conversions and other valuable metrics.
SFCC allows for both simple UI changes (fonts, blocks, and color scheme) and complex code-based customizations to level up store design and functionality if the ready-made solutions are insufficient. Besides, as a modern and flexible platform, Commerce Cloud provides an option to build a headless PWA for a mobile app-like user experience.
With the headless commerce architecture comes the possibility of developing several touchpoints (apps, websites, in-store smart mirrors, etc.). Then, the all-in-one Salesforce platform seamlessly integrates them into an ecosystem where real omnichannel UX is much more achievable. For shoppers, it's convenient to go from one channel to another and enjoy cohesive customer experiences. For brands, it's easy to gather 360-degree customer information and relationship history since there's no data loss and complex integration undertakings.
With a cloud-based platform like Salesforce Commerce Cloud, there's no such issue as overload. The system is designed to adapt to traffic peaks and allocate extra resources with ease when needed. So, there will be no acute performance issues even during the high season. When it comes to scaling, it's also incredibly simple since clients don't need to buy more hardware or search for better hosting; it's the Salesforce team that handles such requests.
Both the B2C and B2B capabilities of Salesforce Commerce Cloud are impressive. But oftentimes, they remain untapped for various reasons. A professional SFCC consulting partner and talented Salesforce developers help eCommerce companies see, evaluate, and leverage these opportunities.
Both the B2C and B2B capabilities of Salesforce Commerce Cloud are impressive. But oftentimes, they remain untapped for various reasons. A professional SFCC consulting partner and talented Salesforce developers help eCommerce companies see, evaluate, and leverage these opportunities.
Let's say your online store is experiencing a decline in conversions and the average order value. You contact us to get a professional, weighted opinion on whether the redesign will help. Here is how we approach such a case or a similar one.
Initial Research
We get to know the store concept, product, and metrics, as well as discuss issues and goals with stakeholders.
Profound Audit
We learn more about the current technical and UX/UI state of the store by carrying out performance and usability tests.
Detailed Reporting
Our experts summarize findings and share practical advice on improving the store's sales funnel through custom Salesforce Commerce Cloud (Demandware) development and design.
Project Planning
Then, if a client wants to embody the offered improvements, we continue with planning, prioritizing tasks, drawing mockups, coding, testing, and deploying.
Discuss project details with our certified Salesforce specialists, and let's get to work!
Each Salesforce Commerce Cloud implementation requires quite a lot of attention to live up to customers' expectations and show satisfactory KPIs. So, having professional consultants on board to look up for and implement new features as well as tackle issues is beneficial. Why is Onilab a reliable SFCC B2C and SFCC B2B consulting partner?
We don't:
We do:
Hire Salesforce Commerce Cloud consultants from Onilab to ensure sustainable business transformation in line with the overall eCommerce evolution.
See some eCommerce business solutions our Salesforce Commerce Cloud developers have created so far.
The Onilab blog is an extensive knowledge base about modern UX/UI design and eCommerce dev coauthored by our top experts. Read on to learn more about custom Salesforce Commerce Cloud development and design.
There are many reasons: Salesforce Commerce Cloud solutions easily integrate into the ecosystem (Salesforce Sales, Service, Marketing, and other Clouds); the platform develops its own Einstein AI products; there are robust B2C Commerce Cloud solutions as well as B2B ones; Salesforce supports headless commerce architecture and has its own PWA Kit, and so forth. Together with competent SFCC B2B consultants/B2C consultants and Salesforce Commerce Cloud developers, online stores can fully leverage these capabilities.
We'd recommend assigning such a task to a Salesforce Commerce Cloud agency with experience in dealing with other eCommerce platforms. It's especially helpful when it comes to enterprise solutions loaded with custom code, data, and complex integrations. Onilab is your go-to partner since we have expertise not only with Salesforce implementation but also with other platforms (Magento, Shopify, and others).
Our Salesforce Commerce Cloud expertise covers all questions and tasks related to SFCC: Salesforce Commerce Cloud integration, customization, UX/UI design, support, and, of course, migration. We can either share advice or organize and conduct the re-platforming from A to Z.
Building and maintaining successful, up-to-date, and scalable solutions on such a powerful platform as Salesforce demands extensive knowledge and hands-on experience. So quality SFCC and CRM consulting becomes a must-have for many eCommerce companies. SFCC B2C/SFCC B2B consultant prompts new opportunities for optimization, automation, and improving the store's UX. Besides, a Salesforce Commerce Cloud specialist or dedicated team timely tackles issues and customizes the platform so that it's in line with customer and business needs.
Typically, Salesforce consulting implies conducting a mini audit with key findings and suggestions presented in a report. Experts search for poor user experience markers and reasons, such as the custom code quality, current storefront theme, loading speed, and so on. Salesforce Commerce Cloud partners can then offer design and development services to combat outlined issues and modernize the Salesforce Commerce Cloud implementation.
When choosing a Salesforce Commerce Cloud agency for Salesforce Commerce Cloud implementation, custom development, design, or support services, pay attention to the certifications, testimonials, and case studies. Other factors are the number of years the company has existed, the markets it operates in, and its own website look, feel, and content quality.