Magento
performance optimization

Speed up Magento

Website load time matters! It affects your Google rank, and conversion rate. All Magento
SEO activity is built upon site speed optimization. If you do nothing about your slow website,
you’ll allow being taken in by your competitors to overtake you: possibly fatal in the
eCommerce business. However, you have a choice – operate faster, become visible and
stop losing buyers! We’ve teamed up with one goal – to save your business and
make it thrive.

Some vital research
why Magento page speed optimization is a must

Various digital marketing agencies have conducted research on how site speed influences other factors. The results are pretty impressive. Be assured that every eCommerce store should care about performance speed.

  • 1 second faster load time = 7% more conversions

    Removing just one second of page load speed brings a 7% reduction in conversion rate. Slow load speeds will lose you income.

  • 79% of visitors won’t
    return

    Besides losing customers today, you’ll probably lose them forever. Having encountered poor site performance, they won’t return.

  • Load pages within 2 seconds or lose
    47% of potential customers

    47% of visitors expect a store page to load within 2 seconds. Any slower, and they’ll leave the site. The consequences go beyond lost revenue. Your SEO benchmark bounce rate will rise as a result of users departing rapidly, which will adversely affect your eCommerce business as a whole. It could have fatal consequences for your business.

  • 1 second delay in load time = 11%
    fewer page views

    This benchmark impacts on search engine optimization for your site. If your customers leave after visiting the first page, it registers as an increased bounce rate. Your total views will be significantly reduced.

From a Tortoise to a Сheetah

+7% PROFIT

Let’s play with figures

Let’s play with figures

For example, if your store makes 1,000,000 USD per
month, each second of lost download speed could cost
you 70,000 USD a month. Now, apply your figures.

Magento speed optimization steps

Speed is the most vital element for most eCommerce stores. A branched catalog with a variety of functions and design elements weights the site. To optimize your Magento website, we’ll explore issues relating to site speed, creating a plan of action. Some steps may be optional but you can rely on our Magento experts to do their best to elevate your online store.

Stage

Magento server optimization

Magento server optimization

To speed up Magento website operation, it’s best to choose dedicated cloud hosting, giving enhanced opportunities to speed up processes. Fast, well-configured web hosting will satisfy not only high-speed connection, but high security standards and immediate support. Most of our clients prefer Amazon AWS, where we set configurations, having learnt the overall issues of our clients’ stores, following long-term collaboration.
Stage

Analysis of the load on the database

Analysis of the load on the database

If your online store has a wide range of products, and a high volume of sales, the MySQL database can solve server overload problems, which can slow down your site. Several online stores we’ve worked with have had over 1,500 database queries running on each page load. Using Magento performance optimization, the first thing we do is reduce the database load to a maximum of 80 queries per request. This reduces page load time (to under one second) without using full page cache optimization.
Stage

Extension optimization

Extension optimization

Auditing your integrated modules, we’ll remove all those which are unnecessary, since they occupy space on the database and overload the server. We’ll reinstall former extensions and chose appropriate lightweight alternatives, striving to reduce their number.
Stage

Perfect Content Delivery Network (CDN)

Perfect Content Delivery Network (CDN)

Another tool which promotes Magento page speed optimization is ourCDN. It reduces the time difference between your server and that of page visitors. While a query may take three seconds to process, our Content Delivery Network creates cache points, based on your shoppers’ location, providing them with a quicker connection, of just one second.
Stage

Image optimization

Image optimization

To encourage customer engagement, high-quality images are essential. However, these can slow down the process of opening pages. It’s vital to compress them before uploading.
Stage

Scripts, code and cache improvement

Scripts, code and cache improvement

We’ll verify the code and remove irrelevant content. Our team has some tricks to simplify the code, such as by merging JavaScript and CSS files into a single compressed code, by using PHP accelerators, by increasing the performance of PHP scripts, or by utilizing a cache. Our programmers always have an ace up their sleeve, manipulating the code to you superior Magento performance optimization.
Stage

Update to the latest version if necessary

Update to the latest version if necessary

Upgrading to Magento 2 should resolve all issues relating to slow speed; numerous improvements will positively impact your overall site performance.
Stage

Compilation tool adjustment (available for Magento 2.x)

Compilation tool adjustment (available for Magento 2.x)

Versions after 2.0 comprise a sophisticated compilation feature, giving 50% increased performance. Usually, while a page is loading, Magento files search in a certain order. However, the compiler helps to run frequently opened files quicker, by copying them into a single directory. The tool can significantly improve Magento 2 speeds.

Improve and move,
to higher conversions

As Magento troubleshooters, we work exclusively with this platform, and have great experience in Magento performance optimization. The Magento platform is both incredible and perplexing. We know exactly how to make your website faster and can take action rapidly

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