Fashion Bags & Accessories, Greece

Complex
eCommerce
platform for
Solobay Bags

Solobay BrandBags

Solobay BrandBags is a brand that creates a marketplace for selling elegant handbags for women and men. The website of our client provides more than 1000 premium and luxury rate items.

Increase in the website conversion by 21% compared to the same period last year.

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Services

  • Magento
  • Commerce
  • Strategy
  • Support

The Challenge

Initially, our client set a very interesting task for us. The website had to become a service gathering world-renowned brands. The client was very mindful of the customers. For that purpose the marketers of Solobay BrandBags Company together with Onilab leading eCommerce specialists created a special marketing strategy.

Its core principle included a personal approach to every customer. We created a unique solution based on user’s personal data and social network profiles. Apart from that we worked thoroughly on the product page making sure it convinces the customer to place an order.

Development process

Increase in the website
conversion by 21%

During the first stage of work Onilab formed a team that included an eCommerce specialist, a marketer and a designer. For several months our team was working hard creating the strategy and A/B testing the ideas on the current website version. We scheduled weekly Skype conferences with the client in order to present out report on our accomplishments and let the client monitor the process.

The next stage had our technical department involved — we started to implement the strategy developed by our eCommerce department. In general the technical team consisted of 4 people: Team Lead, Magento developer, DTP specialist and QA engineer.

While building the website on Magento platform third-party systems were integrated. These made the website much more user-friendly.

The Team

Meet the highly qualified team that boosts your business sales!

Mustache time!
  • Slava Project Manager/ Team Lead
  • Ilya Senior Magento Developer
  • Ann UI/UX Designer
  • Kirill E-commerce Expert
  • Evgeniy QA Engineer
  • Vladislav Frontend Developer
  • Alexey Magento Developer
  • Magento
  • RestApi
  • Nginx
  • PHP7
  • MySql
  • JavaScript
  • Grunt
  • Vagrant

Our achievements

  • Migration of the client’s store to Magento CMS;
  • Marketing strategy development with the focus on personalization;
  • Increase in the website conversion by 21% compared to the same period last year;
  • Average order value increase by 31%
  • Page load time reduced by 2.8 seconds;
  • Integration of third-party systems and extensions as well as web debugging.
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