Magento PWA
Development Services

Did you know that the success of a PWA almost completely depends on properly lined out UX? Users get frustrated if they can't do something on the site when browsing it on a mobile device. E.g. tap a call to action button, close a pop-up, etc. Often it is due to inconvenient design solutions. And this can lead to your business losing money.

PWAs focus on mobile site optimization and accelerated page speed. They have enhanced UX & UI that gives a native app-like feel. With this combo, you can improve your KPI and acquisition costs.

It’s no secret that it’s much easier to sell something to an existing client than to a completely new one. In fact, returning customers on average bring over a quarter of the revenues.

Contrary to common belief, a PWA can help to retain more customers. This is possible with push notification functionality. Such reminders pull clients back into the sales funnel, effectively growing repeat site visits and purchases. It's good for boosting customer loyalty in general too.

Page speed is among the main factors that influence a site’s ranking. Thus, if the pages load sluggishly, no website can go far. This regards search engine optimization and making leaps within the organic SERPs. The same applies to improving bounce rates. No user likes to waste time waiting for the page content to load. And if things open slowly, most users leave the site.

With a PWA, you can strengthen your site’s SEO and rankings. Extremely fast page opening times and enhanced site speed have a positive impact on that.

Although most of today’s traffic is carried out on 4G, not all corners of the planet have fast Internet. Not to mention that in some countries and markets the Internet is still a limited resource. Most websites are packed with weighty and complex elements, pages take a while to load. This highly affects user dissatisfaction.

PWAs allow you to get a grip on the audience that struggles with poor Internet connection issues. And you can tackle this client segment thanks to the PWA’s possibility to be used offline.

Noting other top Magento PWA features, they work from any mobile browser. Unlike native apps, PWAs don't require direct downloads from the AppStore or Google Play. This means practically instant installation (no waiting time when adding the PWA to the home screen).

Furthermore, PWAs don’t take up any storage space on the user’s device. They’re more of a link rather than a weighty native app that can get deleted to save device memory space. They don’t need any updates from the user’s side either, eliminating any app maintenance. All of the above means that your clients become likelier to use the PWA app longer.