A flawless user experience really sells. We're experts in eCommerce UX/UI design, and we'll make your store mobile-friendly, easy to navigate, modern, and converting better.
For many business owners, creating a store design from the ground up might not seem reasonable and beneficial. After all, there are plenty of ready-made themes and an endless number of extensions (even free ones) to choose from. So what's the point of custom design for an eCommerce website?
Interface design starts not with sketching but with meticulous UX research, (re)defining the target audience, and competitor analysis. It gives vital insights allowing us to create web design geared for unique customer segments and achieve the business goals the client set. On the contrary, generic mockups can never be that precise and effective. Something made for all businesses fits none, indeed.
For any online store wanting to stay competitive, genuine mobile-friendliness is a must-have feature. But the default designs and off-the-shelf options can rarely boast a mobile app-like look and feel. It requires a great deal of time, teamwork, and funding to reach such functionality and appearance, so such a theme can't be cheap, let alone free.
The main purpose of eCommerce design is to create a smooth and seamless customer journey, leading to completing an order. Ideally, giving customers such positive shopping experiences that they're glad to purchase again. If all the contemporary usability principles are observed in the project, the odds of successfully retaining users are rising significantly.
Since your storefront is the face of the business and its main touchpoint, the emotions users get when browsing the site do matter. A pleasant user experience and stylish, minimalistic UI design raise brand awareness and make customers feel appreciated, which may further transform into customer loyalty. Ecommerce UX design services help convey the brand message and values in a creative, stylish, and pertinent way.
For many business owners, creating a store design from the ground up might not seem reasonable and beneficial. After all, there are plenty of ready-made themes and an endless number of extensions (even free ones) to choose from. So what's the point of custom design for an eCommerce website?
Interface design starts not with sketching but with meticulous UX research, (re)defining the target audience, and competitor analysis. It gives vital insights allowing us to create web design geared for unique customer segments and achieve the business goals the client set. On the contrary, generic mockups can never be that precise and effective. Something made for all businesses fits none, indeed.
For any online store wanting to stay competitive, genuine mobile-friendliness is a must-have feature. But the default designs and off-the-shelf options can rarely boast a mobile app-like look and feel. It requires a great deal of time, teamwork, and funding to reach such functionality and appearance, so such a theme can't be cheap, let alone free.
The main purpose of eCommerce design is to create a smooth and seamless customer journey, leading to completing an order. Ideally, giving customers such positive shopping experiences that they're glad to purchase again. If all the contemporary usability principles are observed in the project, the odds of successfully retaining users are rising significantly.
Since your storefront is the face of the business and its main touchpoint, the emotions users get when browsing the site do matter. A pleasant user experience and stylish, minimalistic UI design raise brand awareness and make customers feel appreciated, which may further transform into customer loyalty. Ecommerce UX design services help convey the brand message and values in a creative, stylish, and pertinent way.
A store's UI/UX is not so much aesthetic as usability. Onilab's clients and their results are proof it's worth ordering custom themes. Let's see what design solutions our UX specialists and developers deliver for eCommerce businesses.
A store's UI/UX is not so much aesthetic as usability. Onilab's clients and their results are proof it's worth ordering custom themes. Let's see what design solutions our UX specialists and developers deliver for eCommerce businesses.
Several vital principles guide us throughout the whole design process to deliver unparalleled UI/UX services for Onilab's clients.
User-centric Design
Customers, their behavioral patterns, and their level of convenience are what drive all UX design decisions we make on projects. Only with a user being a main focus can we make digital commerce solutions beneficial for your sales and other business goals.
Conversion-centric Design
The main purpose of any eCommerce business is sales. And there's a direct correlation between a modern UI/UX design and an eCommerce website converting at a higher rate. Onilab's designers and developers excel at blending UI/UX best practices and the latest tech advancements to get the needed effect.
Mobile-first Approach
It's one of the rules helping us to create a genuinely handy UX design for eCommerce websites. We start with a more complex mobile theme: since the templates are less roomy, we ideate more refined and creative ways to organize pages and features. We also get rid of any redundancies and complicated logic, which turns out to be better for desktop layouts too.
An App-like Design
Every eCommerce player knows how important it is to harness ample mobile traffic. But it doesn't necessarily involve creating an eCommerce app. Based on your website, we can create an app-like UI/UX design. It'll be indistinguishable from a native app design, and there won't be a need for buyers to download your application.
Substantial improvement delivered on time is a kind of our motto. See what the process looks like in case your company orders full-cycle UX design services.
Store Research
We delve into the available data, explore how users interact with a store and search for UX design drawbacks accountable for unsatisfactory KPIs. Based on the analysis, we create personas and a customer journey map.
UI/UX Design
A data-driven yet creative part is wireframing, where our design team crafts actual mobile and desktop mockups, ideates a new interaction logic and makes the visual part.
Design Development
Then the templates, together with the designers' comments and explanations, go to developers who are in charge of the technical part.
QA and Launch
After the testing stage, the newly created or remade theme goes live. We make sure everything works as designed, and no user experiences lags while making purchases.
Are you ready to transform the store?
Ecommerce businesses from all over the globe opt for our team to create UX designs for their websites. It's thanks to the quality of work and level of service we've been evolving for more than a decade.
Not our approach:
Our approach:
Our services will help your eCommerce platform sell better and gain more regular customers.
There's no better proof of our capabilities to create a polished user experience for eCommerce websites than the case studies. See some of our latest projects in digital commerce.
The UX or user experience part is in charge of website interactions: how the blocks are located, how the features react to users' actions, etc. The UI, or user interface, refers to the visual part of the website: its fonts, pictograms, color scheme, and so on.
A modern UX/UI is crucial for the business in terms of getting both more new and regular customers. Let's say your marketing team brings many users to your store, but it's inconvenient for them to complete an order, and they bounce. The roots of such an issue are often in the user experience: the navigation is confusing, or the checkout page looks complicated. Onilab's team can detect these problematic spots and make your eCommerce app or site generate more revenue.
When a company turns to us for eCommerce UI/UX experts' service, we first assess the current state of the digital product (an eCommerce app or website) and do user research. The outcomes determine what and how we need to do at the wireframing stage, where we actually draw the templates for home, product, cart, checkout, landing pages, and so on. Then come the development, QA, and deployment steps
For the Onilab team, it roughly takes up to 2-3 months to create a new user interface for mobile and desktop (two sets of templates) in case of a total redesign. We're not counting the development part since it's calculated depending on the digital commerce platform and many other intricacies unique to different eCommerce businesses.
Surely! Our eCommerce UX firm can enhance your current user experience by redesigning just selected pages or even blocks. Contact the team to discuss the project and available services.