Conversion Rate Optimization Services

Conversion Rate Optimization Services

Want to give a boost to your conversions, sales figures, and customer base? For about a decade, Onilab has been providing eCommerce businesses with the highest-tier conversion rate optimization (CRO) services. Our in-house pros improve any aspect affecting the store's conversion rate: UX/UI, performance, SEO, promotional and personalization strategies.

What is Conversion Rate Optimization?

What is Conversion Rate Optimization?

CRO unites a wide range of techniques and measures aimed at enhancing the user experience and, as a result, increasing conversions. There are optimizing website performance, redesigning pages, adding/removing/changing website elements/features, adjusting digital marketing strategies, and so forth. Oftentimes, these practices are combined to reach measurable improvements.

Each reliable conversion rate opitimizaton agency includes two obligatory stages in the CRO process: in-depth analysis and A/B or multivariate testing. Efficient conversion optimization starts like this: we zero in on the target audience, user flow, Google Analytics insights, and existing sales funnel. Then we ideate hypotheses, make changes, and test them against the older version and other variations of the page layout/landing pages.

Having dealt with all kinds of stores and marketplaces as an eCommerce conversion optimization agency, we're convinced a solid CRO strategy is a must for every online merchant. There's always room for improvement UX-wise, so turning to CRO services should be cyclical rather than one-time.

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When Do You Need Conversion Optimization Services?

We reckon CRO has to be an integral part of store maintenance, and it's never too late to start. There are some triggers encouraging you to search for a conversion optimization firm as soon as possible.

  • Low Conversion Rate

    It's the most straightforward indicator: if you see the CR at an alarming point, then it's high time to seek the roots of the problem and combat it. Keep tabs on the benchmark for your industry and store's conversions over time, and compare the figures month by month and year by year to detect abnormalities in the onset.

  • Unsatisfactory User Experience

    Some metrics show you that prospects experience problems while browsing the store. These are bounce, cart abandonment, and exit rates, to name a few. In case they're unusually high, check which website pages perform worse and investigate why. Is it loading speed that prevents website visitors from moving forward? Or an inconvenient checkout page layout provokes undesirable user behavior? Conversion optimization experts can identify what's wrong, find out why so, and fix the issues.

  • Poor Mobile Optimization

    Today, if your mobile website isn't handy enough for making purchases, the business itself is doomed to stagnation. No marketing efforts can ameliorate the situation. However, conversion rate optimization services with a focus on a mobile-friendly UX can. Basically, these CRO campaigns are quite invasive: they often involve redesigning navigation, product pages, and checkout.

We reckon CRO has to be an integral part of store maintenance, and it's never too late to start. There are some triggers encouraging you to search for a conversion optimization firm as soon as possible.

Low Conversion Rate

It's the most straightforward indicator: if you see the CR at an alarming point, then it's high time to seek the roots of the problem and combat it. Keep tabs on the benchmark for your industry and store's conversions over time, and compare the figures month by month and year by year to detect abnormalities in the onset.

Unsatisfactory User Experience

Some metrics show you that prospects experience problems while browsing the store. These are bounce, cart abandonment, and exit rates, to name a few. In case they're unusually high, check which website pages perform worse and investigate why. Is it loading speed that prevents website visitors from moving forward? Or an inconvenient checkout page layout provokes undesirable user behavior? Conversion optimization experts can identify what's wrong, find out why so, and fix the issues.

Poor Mobile Optimization

Today, if your mobile website isn't handy enough for making purchases, the business itself is doomed to stagnation. No marketing efforts can ameliorate the situation. However, conversion rate optimization services with a focus on a mobile-friendly UX can. Basically, these CRO campaigns are quite invasive: they often involve redesigning navigation, product pages, and checkout.

The Benefits of Conversion Rate Optimization

While conducting CRO may be costly and time-consuming, the fruitful results make this undertaking really worthwhile. An experienced conversion rate optimization agency will unlock the full website's potential to turn qualified leads into customers.

Increased Conversions

It's the most obvious and desired outcome, but to achieve substantial conversion growth (like 30-50% and more), a full-scale CRO is needed. Changing CTA colors and texts won't be enough; it takes data analysis, serious optimization efforts, and testing to get significantly more paying customers.

Increased Revenue

Growing conversion inevitably boosts a company's revenue. Well, you need to invest in eCommerce CRO services, but it'll definitely pay off in case you choose the right website conversion rate optimization service and take all the measures.

Reduced Cart Abandonment

All KPIs are connected, so by improving one, we affect others as well. It means you'll see the bounce and cart abandonment rates going down while metrics like average session duration and order value rising. The same applies to many other important indicators.

Improved User Experience

The more pleased users are with the shopping experience, the higher are chances they'll come back for more later. By enhancing the mobile and desktop UX, we secure long-term store success. Moreover, since each CRO iteration implies analyzing user behavior, you'll be obtaining vital insights about the target audience. It, in turn, helps with further personalization and makes your lead generation tasks and other internet marketing efforts more meaningful and productive.

Onilab's CRO Services

The CRO process for each online store is unique. Some have to apply minor design changes, whereas others won't boost their conversion rates without tackling performance and mobile usability issues. As a full-cycle eCommerce CRO agency, we provide all possible assistance in making the most of your website traffic.

  • CRO Audit
    We'll conduct comprehensive research using Google Analytics/GA4, heat and scroll maps, usability testing, and other tools. We'll analyze what happens to your website traffic further down the conversion funnel, define current customer behavior patterns, and highlight web pages that need designers' and developers' attention in the first place. Finally, we'll draw a strategic roadmap: it's how the conversion rate optimization process will look in your individual case.
  • On-site Conversion Rate Optimization
    Our conversion rate optimization company has all the professionals on board to carry out any type of CRO, be it redesigning web pages/landings, creating new site features, optimizing loading speed, SEO, or implementing a new digital marketing strategy. We closely cooperate with the store's internal team throughout the process and apply only data-driven and data-informed solutions to make your conversion funnel more efficient.
  • Landing Page Conversion Rate Optimization
    Order to review and redesign the landing pages that perform worse than you want. The audience research and GA insights will help us detect what prevents qualified visitors from converting. Then our CRO services expert team will enhance the landing page design and performance to improve conversion rate.
  • Data-Driven Website Redesign
    In some cases, we can achieve higher website conversions only if the site structure itself is upgraded. It means all the pages should undergo a redesign. This move will not only increase the CR, but it'll also contribute to your online success in other aspects, like improving mobile-friendliness and the visibility of your store in search engines.
  • Split Testing
    We often come up with several variations of one feature or page structure, and A/B or multivariate testing is a brilliant tool for finding the best-working option. Besides, it gives a profound understanding of your website visitors' behavior which is key to making more revenue and refining an online marketing strategy.

The CRO process for each online store is unique. Some have to apply minor design changes, whereas others won't boost their conversion rates without tackling performance and mobile usability issues. As a full-cycle eCommerce CRO agency, we provide all possible assistance in making the most of your website traffic.

CRO Audit

We'll conduct comprehensive research using Google Analytics/GA4, heat and scroll maps, usability testing, and other tools. We'll analyze what happens to your website traffic further down the conversion funnel, define current customer behavior patterns, and highlight web pages that need designers' and developers' attention in the first place. Finally, we'll draw a strategic roadmap: it's how the conversion rate optimization process will look in your individual case.
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On-site Conversion Rate Optimization

Our conversion rate optimization company has all the professionals on board to carry out any type of CRO, be it redesigning web pages/landings, creating new site features, optimizing loading speed, SEO, or implementing a new digital marketing strategy. We closely cooperate with the store's internal team throughout the process and apply only data-driven and data-informed solutions to make your conversion funnel more efficient.

Landing Page Conversion Rate Optimization

Order to review and redesign the landing pages that perform worse than you want. The audience research and GA insights will help us detect what prevents qualified visitors from converting. Then our CRO services expert team will enhance the landing page design and performance to improve conversion rate.

Data-Driven Website Redesign

In some cases, we can achieve higher website conversions only if the site structure itself is upgraded. It means all the pages should undergo a redesign. This move will not only increase the CR, but it'll also contribute to your online success in other aspects, like improving mobile-friendliness and the visibility of your store in search engines.

Split Testing

We often come up with several variations of one feature or page structure, and A/B or multivariate testing is a brilliant tool for finding the best-working option. Besides, it gives a profound understanding of your website visitors' behavior which is key to making more revenue and refining an online marketing strategy.

Why Choose Our Ecommerce Conversion Rate Optimization Services?

All CRO companies promise higher website conversion rates, but do they really understand the specifics of your eCommerce business? The Onilab team, with 10+ years in online store development, UX/UI design, and optimization, do get your pain points and objectives. That's why we're so good at eCommerce conversion optimization services.

No more:

  • Providers with insufficient expertise in the eCommerce domain;
  • Agencies with a lack of in-house specialists;
  • Teams that need constant supervision;
  • Vague estimates;
  • Poor work ethic.

Instead, you get:

  • The ever-evolving team utilizing eCommerce best practices and cutting-edge tech solutions;
  • A full-fledged team with in-house data analysts, marketers, SEO, and quality assurance specialists;
  • Self-starters motivated by reaching tangible results;
  • Precision in time & money estimates;
  • Proactive communication and timely reporting.

Whatever eCommerce segment you represent and platform use, we'll make your store perform better.

Testimonials

Ray Storey
Ray Storey

Vice President, Webster,
USA

Ray Storey

The team was very responsive and essentially was an extended part of the onshore team.

Project:Webster - Luxury Fashion Retailer

detailed review:

The team was very responsive and essentially was an extended part of the onshore team. Delivery was on time and with high quality.

The team was very responsive and essentially was an extended part of the on... Read more

How we improved the store:

Increasing revenueRevenueX5
Increasing site stabilitySite stability+100%
Susan Cooper
Susan Cooper

Owner, Bright Star Kids,
Australia

Susan Cooper

It's been a really good experience from start to finish.

Project:Bright Star Kids - Online store for kids

detailed review:

The Onilab team has incredible programming skills, and they’re such hard workers. Their work has been completed with outstanding quality. They have done many releases, and there have been very minimal bugs since they started working on our project.

The Onilab team has incredible programming skills, and they’re such hard wo... Read more

How we improved the store:

Increasing total salesTotal sales+40%
Increasing the add-to-cart rateAdd to cart rate+31%
Paul Berry
Paul Berry

Head of Technology, Public Desire,
United Kingdom

Paul Berry

Trusted by some of the world’s best team

Project:Public Desire - Women's Footwear Business

detailed review:

The quality of the code and the speed at which they can produce it is impressive. There were times we needed to get something into production the following day, and they happily worked through the night to get it done.

The quality of the code and the speed at which they can produce it is impre... Read more

How we improved the store:

Increasing total salesTotal sales+8%
Increasing the add-to-cart rateAdd to cart rate+12%
Raphael Seroussi
Raphael Seroussi

CEO, Dovema,
France

Raphael Seroussi

I found the agency takes its work seriously, gives honest pricing, and delivers flawless code.

Project:GSM55 - Smartphone Accessory Vendor

detailed review:

I’ve overseen the entire project with Onilab and the collaboration was highly successful. They demonstrated professionalism and executed their functions quickly.

I’ve overseen the entire project with Onilab and the collaboration was high... Read more

How we improved the store:

Increasing the number of visitorsVisitors+34%
Increasing the number of purchasesPurchases+9%
Vadim Pautov
Vadim Pautov

CEO, SohoMod,
USA

Vadim Pautov

I have no complaints; we received the highest level of service.

Project:SohoMod - Online furniture and home design store

detailed review:

Onilab handled project management flawlessly. They excelled in quick communication and clearly explaining project updates in layman's terms.

Onilab handled project management flawlessly. They excelled in quick commun... Read more

How we improved the store:

Increasing conversion rateConversions+40%
Allison Dorst
Allison Dorst

Founder and CEO, PG-active,
USA

Allison Dorst

Onilab helps us think through decisions with the future in mind… There's much more of a team feeling.

Project:PG-active - Fashion eCommerce site

detailed review:

I really enjoy the “pushback” that the Onilab team gives me because it makes me think. Onilab helps us think through decisions with the future in mind… There's much more of a team feeling.

I really enjoy the “pushback” that the Onilab team gives me because it make... Read more

How we improved the store:

Increasing conversion rateConversion rateX6
Andy Rayner
Andy Rayner

CTO, Eos Leisure Limited,
United Kingdom

Andy Rayner

It was a sad day when we didn't need the developer full time any longer as he had become part of the team.

Project:Eos Leisure Limited - Vaping business

detailed review:

It was a seamless partnership aided by easy communication and the developer's skillset. The developer was easy to work with, as he required minimal supervision and quickly grasped stakeholders' goals.

It was a seamless partnership aided by easy communication and the developer... Read more

How we improved the store:

Successful migration to Magento 2Successful migration to Magento 2
Dickie P.
Dickie P.

CEO, E-commerce Company,
United Kingdom

Dickie P.

I've worked with a lot of agencies and Onilab is the first team that does what they say they can do.

Project:Homegrown Co.

detailed review:

I’ve worked with a lot of agencies and Onilab is the first team that does what they say they can do. They delivered when they said they would and what they said they would.

I’ve worked with a lot of agencies and Onilab is the first team that does w... Read more

Gene Stark
Gene Stark

Marketing and Communications Manager, SRC Health,
Australia

Gene Stark

Onilab was perfect for what we needed, and I would recommend them to anyone working with a Magento platform.

Project:SRC Health - Clothing retailer

detailed review:

Onilab has a great attitude and work ethic. They challenged our ideas and made them better instead of blindly agreeing to our requests. Onilab’s ability to look beyond the brief and ask the right questions made the most significant difference.

Onilab has a great attitude and work ethic. They challenged our ideas and m... Read more

Joe Calvin-Thomas
Joe Calvin-Thomas

Director, Promotional Product Retailer,
United Kingdom

Joe Calvin-Thomas

They allowed me to organize the development how I wanted

Project:Just Keyrings - Promotional Product Retailer

detailed review:

I’ve overseen the entire project with Onilab and the collaboration was highly successful. They demonstrated professionalism and executed their functions quickly.

I’ve overseen the entire project with Onilab and the collaboration was high... Read more

Onilab Conversion Rate Optimization Agency: the Case Studies

See what impact our website conversion rate optimization services bring. Behind each case study, it's months and months of hard teamwork: conversion rate optimization analysis, creating hypotheses, development and testing, releasing and maintaining.

View allView our portfolio
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Magento
React JS
PWA
Denmark

Achievements:

  • Convertions on mobile:+50%
  • Add-to-cart rate:+30%
  • Bounce rate on mobile:-20%

Industry:

Tableware

Bodum is an online store with a wide range of high-quality coffee makers, tableware, and kitchen accessories
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Magento
PWA
Finland

Achievements:

  • Page load time-30%
  • User sessions with product views+25%
  • Cart abandonment rate-40%

Industry:

Travel

Timetravels is a tour operator specializing in group travel to Scandinavian and Baltic states
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Magento
PWA
Australia

Achievements:

  • Page load time-40%
  • Add-to-cart rate+31%
  • Cart abandonment rate-50%

Industry:

Stationery

Bright Star Kids is an online store of customizable stationery and personalized gifts for children
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Magento
PWA
France

Achievements:

  • Total conversions+30%
  • Add-to-cart rate+25%
  • Bounce rate on mobile-25%

Industry:

Electronics

GSM55 is one of the largest suppliers of accessories and spare parts for smartphones in France
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Magento
PWA
France

Achievements:

  • Total conversions+30%
  • Add-to-cart rate+25%
  • Bounce rate on mobile-25%

Industry:

IoT

ThingPark Market a marketplace focusing on advanced IoT systems and devices for B2B clients
View more
Magento
PWA
Greece

Industry:

Department store

Overneed is an online store with vehicle spare parts and accessories, tourist equipment, and home goods
View more
Magento
PWA
Ireland

Industry:

Beauty

Bliss is an online store of beauty and healthcare products from well-known and trusted brands
View more
USA

Industry:

Electronics

Curacao is an online and offline department store of electronics, home, beauty, and fashion goods
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Magento
USA

Achievements:

  • Page load time-60%

Industry:

Fashion

The Webster is a luxury fashion brands retailer with an online store and offline boutiques

Have project in mind?
Let’s go to work.

FAQ on Website Conversion Optimization Services

What are CRO services?

CRO embraces a full spectrum of measures aimed at raising the conversion rate of a website. It's a blend of tactics touching upon each aspect of the site: digital marketing activities, content, SEO, performance, and design. An experienced eCommerce conversion rate optimization provider like Onilab will create and implement only the most effective solutions.

Why do I need conversion rate optimization services?

All online businesses want their conversion rates to be higher, and it's possible to boost the CR, but you need a comprehensive approach and professional help. We offer conversion rate optimization as a service, with all kinds of CRO performed. Our CRO strategy services help to design future activities and ensure your digital growth and higher profitability.

How does the CRO process work?

Each client has their peculiarities, current KPIs, and target conversion rates, so the CRO scheme and the work scope are always unique. But conversion optimization service of good quality surely contains the research and A/B testing stages. Some companies prefer to skip the latter, but without it, they may not jump beyond just relative progress.

How much do conversion rate optimization services cost?

When a conversion optimization company starts the process, the team needs to assess a handful of critical factors like the current metrics, mobile/desktop user experience, and loading speed. Conversion rate optimization services pricing for your project in large depends on this preliminary examination. Once it's done, we get back to you with a time & cost estimation.

How long does it take to see results from CRO efforts?

There can be dips in conversions and other KPIs right after full-service conversion optimization. It's caused by drastic changes in the interface and user experience, which can be at first unfamiliar for regular customers. But it's leveled out by the effect on new visitors, and quite quickly, the CR goes up. Contact our conversion rate optimization consultants to learn more.