Conversion Rate Optimization (CRO) Audit

Conversion Rate Optimization (CRO) Audit

Are you looking for ways to increase sales? Our CRO site audit team will help you turn website visitors into paying customers.

What Is Conversion Rate Audit?

What Is Conversion Rate Audit?

Our eCommerce CRO audit services include steps to discover reasons for low conversion rates. We can determine what bottlenecks hinder the conversion process, from inconvenient UX design to ineffective SEO strategies. We help a wide range of businesses make data-driven improvements to maximize the ROI from existing website traffic.

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When Is Conversion Optimization Audit Right for You?

  • You want to ensure an impeccable shopping experience
  • You aim to skyrocket sales
  • You want to retain customers and boost loyalty

Why Your Business Needs Conversion Rate Optimization Audit

Conversions drive the online business's revenue. We’ll audit conversion rate optimization opportunities to find defects and understand what to change. Try our expert CRO audit online as the first step to achieve the following results:

  • Enhanced conversion rates

    Website conversion audit is all about discovering possibilities to boost desktop and mobile conversions. Our experts can plunge into your website and check it based on Google Analytics and qualitative research data.

  • Increased revenue

    A conversion happens when a visitor successfully does what you want them to do. It can range from subscribing to an email newsletter to buying. We ensure these actions occur as much as possible by showing what issues to remove from your website. As a result, people are more likely to convert, bringing you more money.

  • Reduced cart abandonment

    Shoppers may leave the website without buying for many reasons. But which are relevant for your site? We take the guesswork out of the equation and conduct thorough data analysis to encourage people to complete the order.

  • Improved user experience

    Our expert analytics team can uncover issues, such as tangled navigation or excessive checkout forms. Removing them can satisfy your customers and increase their desire to stay.

  • Competitive advantage

    With the abundance of online businesses, settling for a mediocre experience is a big no-no. By purchasing our CRO expert audit, you can revamp your website and get a leg up on the competition.

  • Steady long-term ROI

    Website CRO audit highlights issues preventing people from buying. Once they're gone, the website becomes efficient sales leverage without needing to acquire additional traffic. The improvements contribute to better long-term ROI, coupled with higher customer satisfaction, CLV, and customer retention rates.

  • In-depth customer insights

    Through quantitative data analysis, CRO audits provide valuable customer insights, improving website performance and driving better results.

Conversion Optimization Audit: What's Inside?

Do you want to identify the ideal customer? How can you enhance the landing pages to increase conversions? At Onilab, we find a solution to every problem, understand your needs, and deliver on promises. Choose the option from our conversion rate optimization (CRO) audit checklist.

  • Comprehensive CRO Audit
    Poor conversion rate = low income. We scrutinize every project to spot possible issues on the purchase journey. From design to website copy and overall performance, we provide a detailed report custom-made for your situation.
  • Conversion Funnel Analysis
    How much traffic drops at what stage of the journey? We break down the entire experience into milestones from the landing page to checkout to find areas for improvement.
  • Conversion Bottleneck Identification
    Confusing navigation or lengthy forms? Slow loading times or unclear calls to action? We perform an audit of your CRO web marketing strategies to remove any barriers.
  • Data-Driven Analysis
    Our experts conduct a Google Analytics CRO audit and use other analytics and tracking tools to collect insightful data on user activity, engagement trends, and conversion rates.
  • User Experience (UX) Evaluation
    User experience is one of the major conversion influencers. As you need to guide users smoothly from page to page, Onilab will help you simplify navigation, filtering, and overall usability.
  • A/B Testing Recommendations
    To determine the most converting variant of a page, you need to compare them with the help of A/B testing. Our team will instruct you on the A/B testing implementation to get the best outcomes.
  • Performance Tracking and Reporting
    How do the implemented changes work? To answer this question, you need to monitor metrics and key performance indicators constantly. We provide timely and detailed reports on any conversion fluctuations.
  • Expert Consultation
    Our CRO professionals can direct the optimization process, address concerns, and offer help throughout the partnership. We create a conversion rate optimization audit checklist to ensure nothing falls through the cracks.
  • Continuous Optimization Support
    CRO is a never-ending process. We can accompany you post-audit to improve the conversion rate, scale the business, and meet the changing user preferences.

Do you want to identify the ideal customer? How can you enhance the landing pages to increase conversions? At Onilab, we find a solution to every problem, understand your needs, and deliver on promises. Choose the option from our conversion rate optimization (CRO) audit checklist.

Comprehensive CRO Audit

Poor conversion rate = low income. We scrutinize every project to spot possible issues on the purchase journey. From design to website copy and overall performance, we provide a detailed report custom-made for your situation.

Conversion Funnel Analysis

How much traffic drops at what stage of the journey? We break down the entire experience into milestones from the landing page to checkout to find areas for improvement.

Conversion Bottleneck Identification

Confusing navigation or lengthy forms? Slow loading times or unclear calls to action? We perform an audit of your CRO web marketing strategies to remove any barriers.

Data-Driven Analysis

Our experts conduct a Google Analytics CRO audit and use other analytics and tracking tools to collect insightful data on user activity, engagement trends, and conversion rates.

User Experience (UX) Evaluation

User experience is one of the major conversion influencers. As you need to guide users smoothly from page to page, Onilab will help you simplify navigation, filtering, and overall usability.
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A/B Testing Recommendations

To determine the most converting variant of a page, you need to compare them with the help of A/B testing. Our team will instruct you on the A/B testing implementation to get the best outcomes.

Performance Tracking and Reporting

How do the implemented changes work? To answer this question, you need to monitor metrics and key performance indicators constantly. We provide timely and detailed reports on any conversion fluctuations.

Expert Consultation

Our CRO professionals can direct the optimization process, address concerns, and offer help throughout the partnership. We create a conversion rate optimization audit checklist to ensure nothing falls through the cracks.

Continuous Optimization Support

CRO is a never-ending process. We can accompany you post-audit to improve the conversion rate, scale the business, and meet the changing user preferences.
View More

Why We're Your Ideal CRO Audit Choice

Our 10-year expertise in eCommerce makes us perfect partners to help you with digital marketing and conversion rate optimization. We know what brings results and what doesn't. That’s why we can guarantee rational decisions and cost-effective solutions.

Landing Pages

Capture visitor's attention and encourage them to leave their contact information.

Checkout Pages

Rething checkout logic and ensure a successful purchase.

Shopping Cart Pages

Minimize abandonment rates with smart shopping cart organization.

Sales Pages

Effectively present your offers to drive sales.

Product Pages

Organize product descriptions, visuals, and CTAs to improve the conversion rate.

Our CRO Audit Process

Don't wait for the website to work by itself. Choose our certified CRO experts to get the most out of the store.

  1. Initial Consultation

    We discuss your goals, challenges, and target audience to tailor the CRO audit to your unique needs.

  2. Data Collection & Expert Analysis

    We tap into analytics, user behavior insights, and user journeys.

  3. Conversion Opportunities & Actionable Recommendations

    Using the analysis results, we generate a detailed report highlighting aspects that can be optimized to increase the conversion rate.

  4. Implementation Support

    We can collaborate with your development/marketing team to ensure smooth and effective implementation.

  5. Monitoring and Evaluation

    We regularly track and assess the effects on the conversion rate and user behavior after the changes are in place.

  6. Ongoing Support

    We answer any arising questions and assist with further changes.

See all steps

Optimize. Convert. Succeed.

Your website may attract a decent amount of traffic. It may even bring conversions. But what if it has flaws and weaknesses that prevent it from generating even more sales? With Onilab, you can spot these issues before they affect your store performance. How? With the help of a CRO website audit!

  • Customizing the website to the target audienceSatisfy user demands
  • Identifying the most effective strategiesBring conversions with less effort
  • Amplified conversionsFeel the changes rapidly
  • Discovering customer pain pointsImprove your sales copy and customer service
  • Better SEOSend positive signals to Google by enhancing your design and website metrics
  • Streamlined sales funnelRemove unneeded steps, reduce friction, and create a seamless flow
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Get Stellar Guidance on Conversion Rate Optimization

Does your website fail to convert customers? Leave all the hard work to us — our reliable conversion rate optimization team will supercharge the website to its maximum potential.

No:

  • Slow responses
  • Unmotivated teams
  • Unpredictable pricing and results

Yes:

  • Speedy results
  • Self-sufficient specialists
  • Regular reports and adherence to precise estimates

We'll benchmark your conversion rate against competitors and find untapped ways to engage the audience.

Testimonials

Ray Storey
Ray Storey

Vice President, Webster,
USA

Ray Storey

The team was very responsive and essentially was an extended part of the onshore team.

Project:Webster - Luxury Fashion Retailer

detailed review:

The team was very responsive and essentially was an extended part of the onshore team. Delivery was on time and with high quality.

The team was very responsive and essentially was an extended part of the on... Read more

How we improved the store:

Increasing revenueRevenueX5
Increasing site stabilitySite stability+100%
Susan Cooper
Susan Cooper

Owner, Bright Star Kids,
Australia

Susan Cooper

It's been a really good experience from start to finish.

Project:Bright Star Kids - Online store for kids

detailed review:

The Onilab team has incredible programming skills, and they’re such hard workers. Their work has been completed with outstanding quality. They have done many releases, and there have been very minimal bugs since they started working on our project.

The Onilab team has incredible programming skills, and they’re such hard wo... Read more

How we improved the store:

Increasing total salesTotal sales+40%
Increasing the add-to-cart rateAdd to cart rate+31%
Paul Berry
Paul Berry

Head of Technology, Public Desire,
United Kingdom

Paul Berry

Trusted by some of the world’s best team

Project:Public Desire - Women's Footwear Business

detailed review:

The quality of the code and the speed at which they can produce it is impressive. There were times we needed to get something into production the following day, and they happily worked through the night to get it done.

The quality of the code and the speed at which they can produce it is impre... Read more

How we improved the store:

Increasing total salesTotal sales+8%
Increasing the add-to-cart rateAdd to cart rate+12%
Raphael Seroussi
Raphael Seroussi

CEO, Dovema,
France

Raphael Seroussi

I found the agency takes its work seriously, gives honest pricing, and delivers flawless code.

Project:GSM55 - Smartphone Accessory Vendor

detailed review:

I’ve overseen the entire project with Onilab and the collaboration was highly successful. They demonstrated professionalism and executed their functions quickly.

I’ve overseen the entire project with Onilab and the collaboration was high... Read more

How we improved the store:

Increasing the number of visitorsVisitors+34%
Increasing the number of purchasesPurchases+9%
Vadim Pautov
Vadim Pautov

CEO, SohoMod,
USA

Vadim Pautov

I have no complaints; we received the highest level of service.

Project:SohoMod - Online furniture and home design store

detailed review:

Onilab handled project management flawlessly. They excelled in quick communication and clearly explaining project updates in layman's terms.

Onilab handled project management flawlessly. They excelled in quick commun... Read more

How we improved the store:

Increasing conversion rateConversions+40%
Allison Dorst
Allison Dorst

Founder and CEO, PG-active,
USA

Allison Dorst

Onilab helps us think through decisions with the future in mind… There's much more of a team feeling.

Project:PG-active - Fashion eCommerce site

detailed review:

I really enjoy the “pushback” that the Onilab team gives me because it makes me think. Onilab helps us think through decisions with the future in mind… There's much more of a team feeling.

I really enjoy the “pushback” that the Onilab team gives me because it make... Read more

How we improved the store:

Increasing conversion rateConversion rateX6
Andy Rayner
Andy Rayner

CTO, Eos Leisure Limited,
United Kingdom

Andy Rayner

It was a sad day when we didn't need the developer full time any longer as he had become part of the team.

Project:Eos Leisure Limited - Vaping business

detailed review:

It was a seamless partnership aided by easy communication and the developer's skillset. The developer was easy to work with, as he required minimal supervision and quickly grasped stakeholders' goals.

It was a seamless partnership aided by easy communication and the developer... Read more

How we improved the store:

Successful migration to Magento 2Successful migration to Magento 2
Dickie P.
Dickie P.

CEO, E-commerce Company,
United Kingdom

Dickie P.

I've worked with a lot of agencies and Onilab is the first team that does what they say they can do.

Project:Homegrown Co.

detailed review:

I’ve worked with a lot of agencies and Onilab is the first team that does what they say they can do. They delivered when they said they would and what they said they would.

I’ve worked with a lot of agencies and Onilab is the first team that does w... Read more

Gene Stark
Gene Stark

Marketing and Communications Manager, SRC Health,
Australia

Gene Stark

Onilab was perfect for what we needed, and I would recommend them to anyone working with a Magento platform.

Project:SRC Health - Clothing retailer

detailed review:

Onilab has a great attitude and work ethic. They challenged our ideas and made them better instead of blindly agreeing to our requests. Onilab’s ability to look beyond the brief and ask the right questions made the most significant difference.

Onilab has a great attitude and work ethic. They challenged our ideas and m... Read more

Joe Calvin-Thomas
Joe Calvin-Thomas

Director, Promotional Product Retailer,
United Kingdom

Joe Calvin-Thomas

They allowed me to organize the development how I wanted

Project:Just Keyrings - Promotional Product Retailer

detailed review:

I’ve overseen the entire project with Onilab and the collaboration was highly successful. They demonstrated professionalism and executed their functions quickly.

I’ve overseen the entire project with Onilab and the collaboration was high... Read more

Related Case Studies

Having been present in the eCommerce market for 10+ years, we've built and optimized dozens of websites for big and small companies. Our CRO audit is based on deep industry knowledge and extensive experience, enabling us to deliver insightful recommendations and effective optimization strategies. See how we work.

View allView our portfolio
View more
Magento
React JS
PWA
Denmark

Achievements:

  • Convertions on mobile:+50%
  • Add-to-cart rate:+30%
  • Bounce rate on mobile:-20%

Industry:

Tableware

Bodum is an online store with a wide range of high-quality coffee makers, tableware, and kitchen accessories
View more
Magento
PWA
Finland

Achievements:

  • Page load time-30%
  • User sessions with product views+25%
  • Cart abandonment rate-40%

Industry:

Travel

Timetravels is a tour operator specializing in group travel to Scandinavian and Baltic states
View more
Magento
PWA
Australia

Achievements:

  • Page load time-40%
  • Add-to-cart rate+31%
  • Cart abandonment rate-50%

Industry:

Stationery

Bright Star Kids is an online store of customizable stationery and personalized gifts for children
View more
Magento
PWA
France

Achievements:

  • Total conversions+30%
  • Add-to-cart rate+25%
  • Bounce rate on mobile-25%

Industry:

Electronics

GSM55 is one of the largest suppliers of accessories and spare parts for smartphones in France
View more
Magento
PWA
France

Achievements:

  • Total conversions+30%
  • Add-to-cart rate+25%
  • Bounce rate on mobile-25%

Industry:

IoT

ThingPark Market a marketplace focusing on advanced IoT systems and devices for B2B clients
View more
Magento
PWA
Greece

Industry:

Department store

Overneed is an online store with vehicle spare parts and accessories, tourist equipment, and home goods
View more
Magento
PWA
Ireland

Industry:

Beauty

Bliss is an online store of beauty and healthcare products from well-known and trusted brands
View more
USA

Industry:

Electronics

Curacao is an online and offline department store of electronics, home, beauty, and fashion goods
View more
Magento
USA

Achievements:

  • Page load time-60%

Industry:

Fashion

The Webster is a luxury fashion brands retailer with an online store and offline boutiques

Have project in mind?
Let’s go to work.

CRO Audit Service FAQ

What is a CRO audit, and why do I need it?

A CRO audit denotes identifying areas for improving the website's conversion rate. You need it to optimize your store and focus on other aspects of marketing and sales.

What does a CRO audit typically include?

It includes a comprehensive evaluation of your website's performance, user experience, and conversion funnels. Plus, we provide actionable recommendations and ongoing support.

How can a CRO audit benefit my business?

You won't be in the dark, not knowing why prospects drop off. The audit lets you make informed decisions and streamline the shopping experience.

How do you present the findings and recommendations from the CRO audit?

We provide comprehensive documentation, reports, and presentations. We include visuals to illustrate the data and insights.

What qualifications and experience does your team have in conducting CRO audits?

Onilab is an established player in the eCommerce industry. Our team has been enhancing online stores worldwide, from local boutiques to enterprises. So whatever your company is, we'll provide personalized assistance to you. We'll analyze user behavior, audit your landing page, and conduct a split test afterwards.

What tools and methodologies do you use for conducting a CRO audit?

We use web analytics solutions like Google Analytics, heatmaps, user recordings, A/B testing platforms, surveys, and feedback tools. As for methodologies, we rely on usability testing, conversion funnel analysis, expert review, and usability heuristics.