Get an app-like UX/UI for the mobile store and an up-to-date design for desktop and tablet versions. Onilab’s team is brilliant at customer-centric Magento web design that brings higher conversions.
With 10+ years of building Magento websites, we’ve fostered one of the most talented UX/UI design teams in the market. Our top priority is facilitating a customer journey so that more visitors become loyal, returning customers. When offering Magento responsive web design services, we:
Unparalleled user experience requires painstaking work from Magento web designers, data analysts, developers, QA, and other professionals. As a full-cycle agency, we’ll take on all the tasks and bring your Magento store to perfection.
Unparalleled user experience requires painstaking work from Magento web designers, data analysts, developers, QA, and other professionals. As a full-cycle agency, we’ll take on all the tasks and bring your Magento store to perfection.
Onilab’s clients are beauty, home decor, and electronics stores, fashion boutiques, B2B marketplaces, travel agencies, and other eCommerce businesses. Each has its peculiarities, needs unique features, and wants to satisfy its audience. Here are the golden rules we’ve determined for the design work to guarantee project success.
A customer-centric approach
One and only reason behind any design change is to improve the user experience. The more comfortable and fast to navigate a store, find the needed info, and check out, the more people will visit the website and purchase something. And then return. So we put a lot of effort into studying the behavioral patterns of your customers, detecting sales funnel obstacles, and ideating moves to make this journey frictionless.
A conversion-oriented approach
Any design change must be justified by its direct or indirect impact on sales. Our Magento website design company is very into practical, functional, and efficient solutions. Where possible, we start with reworking the checkout page and navigation because, in practice, they’re the main cause of a high cart abandonment rate. Then go to other essential ones: the product page, homepage, and categories.
A mobile-first approach
Since mobile commerce is only gaining momentum, we should react correspondingly. So, we reversed the conventional sequencing and began creating mobile templates first. It helped us to move away from the old scheme when the desktop design heavily influenced the mobile one. Now, when we start with limited screen space, each feature is well-thought-out, and there are no redundant elements. As a nice bonus, we also obtain clearer and more minimalistic desktop layouts.
Over time, we streamlined our Magento web design services to deliver really actionable solutions within a shorter timeframe. Here is how the stages from research to actual UX/UI design, feature prioritization, development, and implementation look.
Research
This step defines the efficiency of any future change in the store design. We conduct an all-comprehensive analysis of the store, its visitors, essential metrics, and competing websites. We start with conducting an interview with a client and filling out the brief to understand their vision. Then we move to the Google Analytics reports, scroll/heatmaps, and recorded user sessions to spot customer journey hurdles and investigate their causes. We pay close attention to customer service records which are a valuable source of shoppers' feedback. We also carry out usability testing and user interviews.
Customer Journey Mapping
Magento eCommerce web design of decent quality is unimaginable without this step. We divide the store audience (existing or potential) into segments and describe each in the form of personas. Based on the initial research, we then compile a customer journey map. It considers shoppers’ needs, feelings, and pain points throughout the conversion funnel. At this stage, we have strong hypotheses on what’s wrong with the current UX and outline the ideas and features we’re about to create.
Wireframing
It’s the stage when our design team works on the interface itself: organizing blocks, defining informational and visual hierarchy, drawing icons, deciding how to embody different features and how they will behave in interaction with users. Then goes Magento UI design. During the process, we discuss the solutions and possible options with clients.
Development, QA, and Release
When the templates are ready, designers add comments on the logic of interaction, explain some features, and pass the task to the developers. The redesign is a time-consuming undertaking, so we have to do some prioritization and select the pages and functionality to implement first. We often release these parts as soon as they’re ready. This way, the client sees the first positive outcomes faster.
More than 10 years of experience in eCommerce design and development made us experts in the field. We know exactly how customers behave while shopping from smartphones and laptops. We know for sure what works and what doesn’t for your conversions.
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It’s inspiring for us to look back on projects we’ve already helped to shine brighter, win more regular customers, and boost profits. Here are some of our eCommerce redesign works.
Well, you can go with a default Magento interface, but each Magento website designer will say you’ll miss many possibilities to convert visitors. It’s simply because a standard UX/UI doesn’t reflect your target audience's and store’s peculiarities. But if you want it to, our Magento design services are at your disposal.
Basically, you have three paths. The first is to steadily, page by page, change the design and implement new versions once they’re ready. The second is to carry out a complete redesign when we rethink all store’s UX and UI aspects and then launch a totally new version. The third is to not only redesign the store (partly or entirely) but also to make a tech leap to a headless frontend. It’s when we decouple the frontend and backend and make them communicate through an API for the sake of higher loading speed and more flexibility design-wise. BTW, the latter is one of the most demanded Magento 2 web design services to date.
Roughly, it takes about 2 to 3 months to study your project and finish the UX/UI creation. But then goes the development part, as well as QA and deployment stages. The time estimate for them hugely depends on the store size, type, Magento version, needed customizations, and other factors.
Within a three to five years time span, any store gets outdated in a way. So we’d recommend introducing major UX/UI changes at least once in five years. But it’s better if you make design improvements here and there more often, guided by the analytics you keep track of. Turn to our Magento web design services to make your store look up-to-date and attractive to prospects.