Magento
performance optimization

Speed up Magento

Website load time matters! It affects your Google rank and conversion rate. All Magento
SEO activity depends on site speed optimization. If you do nothing about your slow website,
you’ll allow competitors to overtake you which is fatal in the eCommerce business.
However, you have a choice – operate faster, become visible and stop losing buyers!
Our team has one goal – to save your business and help it thrive.

Some vital numbers on
why Magento page speed optimization is a must

Various digital marketing agencies have conducted research on how site speed influences other factors. The results are pretty impressive. Be assured that every eCommerce store should care about performance speed.

  • 1 second faster load time = 7% more conversions

    Adding just one second of page load time causes a 7% reduction in conversion rate. Low site speed will cost you money.

  • 79% of visitors won’t
    return

    Customers rarely come back to slow websites twice.

  • Load pages within 2 seconds or lose
    47% of potential customers

    47% of visitors expect a store page to load within 2 seconds. Any slower, and they’ll leave the site. The consequences go beyond lost revenue - user behaviour influences the amount of organic traffic Google sends your way. If your visitors bounce fast, your site will rank lower.

  • 1 second delay in load time = 11%
    fewer page views

    This benchmark impacts search engine optimization of your site. If your customers leave after visiting the first page, the bounce rate increases.

From a Tortoise to a Сheetah

+7% PROFIT

Let’s play with figures

Let’s play with figures

If a store makes 1,000,000 USD per
month, each second of lost download speed could cost
the owner 70,000 USD a month. Now do the math for your store.

Magento speed optimization steps

Speed is the most vital characteristic for most eCommerce stores. Branched catalogs with a variety of functions and design elements slow down Magento stores. To optimize your Magento website we’ll explore all issues related to site speed and create a plan of action. You can rely on our Magento experts to come up with practical and effective solutions.

Stage

Magento server optimization

Magento server optimization

Magento websites work the fastest on dedicated cloud hosting. Fast, well-configured web hosting will not only satisfy high speed standards, but also adhere to high security standards and offer immediate support. Most of our clients prefer Amazon AWS which we configure according to best practices and years of experience.
Stage

Analysis of the database load

Analysis of the load on the database

If your online store has a large number of products and high sales volume, your MySQL database can cause server overload problems. Several online stores we’ve worked on have had over 1,500 database queries running on each page load. Using Magento performance optimization the first thing we do is reduce the database load to a maximum of 80 queries per request. This reduces page load time to under one second without using full page cache optimization.
Stage

Extension optimization

Extension optimization

We will audit your integrated modules and remove the unnecessary ones since they take database space and overload the server. We’ll offer appropriate lightweight alternatives or develop lightning-fast custom modules.
Stage

Perfect Content Delivery Network (CDN)

Perfect Content Delivery Network (CDN)

Another tool that helps speed up Magento is our CDN. It reduces the time difference between your server and that of page visitors. While a query may take three seconds to process, our Content Delivery Network creates cache points based on your shoppers’ location, providing them with a quicker connection.
Stage

Image optimization

Image optimization

To encourage customer engagement, high-quality images are essential. However, large graphic files can slow down pages. It’s vital to compress them before uploading.
Stage

Scripts, code and cache improvement

Scripts, code and cache improvement

We’ll verify the code and remove irrelevant content. Our team uses advanced tricks to simplify code, - e.g. JavaScript and CSS files minification, PHP accelerators, PHP scripts performance increase, caching, and a lot more. Our developers always have an ace up their sleeve, tweaking the code to bring out the best of your site.
Stage

Update to the latest version if necessary

Update to the latest version if necessary

Upgrading to Magento 2 should resolve all issues relating to slow speed; numerous improvements will positively impact your overall site performance.
Stage

Compilation tool adjustment (available for Magento 2.x)

Compilation tool adjustment (available for Magento 2.x)

Versions after 2.0 comprise a sophisticated compilation feature, increasing performance 50%. Usually while a page is loading Magento files get pulled in a certain order. The compiler helps run frequently opened files faster by copying them into a single directory. The tool can significantly improve speed for Magento 2 and higher.

Improve and move
to higher conversions

As Magento troubleshooters, we work exclusively with this CMS and have great experience in Magento performance optimization. The Magento platform is both incredible and perplexing. We know exactly how to make your website faster and will get right to work.

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